Products, end to end.
A mix of shipped product work and UX case studies across fintech, SaaS, travel and hospitality. I lead each from research and flows through interface, design systems, and the build.
Projects
SPARQ
A banking app that automates board-meeting prep: document summaries, live market sentiment, and AI meeting notes.
ADACAP
A personal finance platform that unifies income, expenses, assets, liabilities and tax into one dashboard with forecasting.
Hotels.com
A booking-flow and UI redesign: simpler navigation, clearer pricing, and a modern dark visual system.
Explore Malaysia
A government travel super-app for tourists: transport, family tracking, wallet, and an AI guide.
Conversation Search
Enhanced search so support teams find past chats fast across SMS, email and every channel.
Twilio SMS Integration
Twilio SMS built into the omni-channel inbox, so agents handle SMS alongside chat, email and social in one place.
Facebook Messenger Integration
Messenger conversations centralized in the omni-channel dashboard, with real-time replies and no tab-switching.
Enhance Contacts with AI
Smart contact creation and AI insights: auto-saved details, duplicate detection, and persona-style summaries.
Integrations
A scalable integrations experience, easier to discover, understand and configure, consistent across the product.