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WORK — SELECTED CASE STUDIES · 2022 → 2026

Fintech, travel and AI-driven SaaS. Keep scrolling and the wall slides past. Each study covers the problem, the decisions I made, and what changed for the people using it.

6
CASE STUDIES
3
INDUSTRIES
150
PROJECTS TOTAL
FINTECH — 2023 · USERDATA

SPARQ

Board-meeting prep for bank executives, cut from hours to minutes. AI summaries that keep their sources one tap away, and minutes that go out before the room empties.

SPARQ
FINTECH — 2024 · USERDATA

ADACAP

Five finance apps replaced by one view people could check, reconciled line by line against the bank record.

ADACAP
SAAS · AI — 2025 · TAWK.TO

Conversation Search

Any past conversation across SMS, email, chat and social, found in seconds, with filters shaped by how agents remember them.

Conversation Search
SAAS · AI — 2025 · TAWK.TO

Contacts with AI

Details saved out of the conversation, duplicates caught with the evidence behind the match, and a summary of the person before the first reply.

Contacts with AI
TRAVEL — 2022 · GOVERNMENT

Explore Malaysia

A government super app that folds a dozen tourist services into one, without burying a visitor on their first day.

Explore Malaysia
HOSPITALITY — 2022 · CONCEPT

Hotels.com

A booking flow rebuilt so the price never changes at checkout, in a dark system that still passes AA contrast.

Hotels.com
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