I’m a product designer who works out how a thing should behave, then builds it. Senior UI/UX Designer at Tawk.to, across web and mobile for millions of users: research, flows, interface, design systems and the front end that ships.

I started as a graphic designer, working in grids, type and print, then moved through motion and film. Thirteen years and 150+ projects later, I design products where nothing gets lost between the design and the thing people use.
Graphic design taught me hierarchy, rhythm and restraint. Motion and film taught me that a still frame tells you very little about how something feels to use. Then came fintech and AI at Userdata, and Tawk.to after that. I work end to end in Figma and Cursor AI, prototype in code with real data, and stay in the room until it ships.
Thirteen years,
eight chapters.
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Tarek Nour Advertising, one of the biggest agencies in the region: visual concepts, campaign layouts, icons and the first interface work I did. Most of what I know about hierarchy and type started there.
Five rules I don’t break.
Tawk.to
Userdata · via Nityo Infotech
SAK Developments · remote
Artal Developments · remote
Upwork · worldwide clients
Tarek Nour Advertising · DDB Egypt
The American University
The American University
The American University
Public Relations & Media
Certified through
these organisations.






Graphic design gave me the grid, film taught me where attention goes.
Product design taught me what to leave out.
I still frame a screen like a shot: what you look at first, what stays sharp, what can go. Outside work it is cinema, motion experiments and writing, five articles so far.
What people
say
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